Delhaize Group

BRUSSELS,   Belgium   -   September   8, 2010 -   Delhaize  Group,  the  Belgian
international  food  retailer  (Euronext  Brussels:  DELB, NYSE: DEG), announced
today  the launch of a private offer  to exchange (the "Exchange Offer") any and
all the outstanding 9.00% Debentures due 2031 and 8.05% Notes due 2027 issued by
its  wholly-owned subsidiary  Delhaize America,  LLC (the "Existing Securities")
held  by Eligible Holders for new  5.70% Notes due 2040 issued by Delhaize Group
SA/NV (the "New Notes").

The  Exchange  Offer  is  being  conducted  upon  the  terms  and subject to the
conditions set forth in an offering memorandum, dated September 8, 2010, and the
related  letter of transmittal. The  Exchange Offer is only  made, and copies of
the  offering documents will only be made available, to a holder of the Existing
Securities who has certified its status as (1) a "qualified institutional buyer"
as  defined  in  Rule 144A  under  the  Securities  Act of 1933, as amended (the
"Securities  Act"), or (2) a person  who is outside the  United States and not a
"U.S.  person" as defined under Regulation S under the Securities Act and who is
a  "non-U.S. qualified offeree" as defined  in the offering memorandum (each, an
"Eligible Holder").

The  Exchange Offer is subject to  certain conditions, including the requirement
that  Delhaize Group  receive valid  tenders, not  validly withdrawn,  of enough
Existing  Securities so that at least USD 375 million aggregate principal amount
of the New Notes will be issued in exchange for the Existing Securities.

Eligible  Holders of Existing Securities who tender their Existing Securities at
or before 5:00 p.m. Eastern Time on September 21, 2010, subject to any extension
by Delhaize Group, will receive an additional early participation premium.

The Exchange Offer will expire at 11:59 p.m., Eastern Time, on October 5, 2010,
unless  extended or  earlier terminated  by Delhaize  Group. Tenders of Existing
Securities  in the Exchange Offer may be  validly withdrawn at any time prior to
5:00 p.m.  Eastern  Time  on  September  21, 2010, subject  to  any extension by
Delhaize  Group (the "Withdrawal Deadline"), but will thereafter be irrevocable,
except  in certain limited circumstances  where additional withdrawal rights are
required  by law. Tenders  submitted in the  Exchange Offer after the Withdrawal
Deadline  will  be  irrevocable,  except  in certain limited circumstances where
additional withdrawal rights are required by law.

  » Disclaimers

The  New Notes  have not  been registered  under the  Securities Act or any U.S.
state  securities laws. Therefore, the  New Notes may not  be offered or sold in
the  U.S. absent registration  or an applicable  exemption from the registration
requirements  of the  Securities Act  and any  applicable U.S.  state securities
laws.

The  Exchange Offer and the offering of the New Notes have not been and will not
be  made to the public  in any country, including  Belgium. In a member state of
the European Economic Area, the Exchange Offer and the offering of the New Notes
may  only be made under one of the  exemptions set out in article 3(2) of the EU
Directive  2003/71/EC, as implemented in the relevant member state. The Exchange
Offer  and the offering of the New Notes  have not been and will not be approved
by  the Belgian Banking, Finance  and Insurance Commission (Commission bancaire,
financière   et  des  assurances  /  Commissie  voor  het  Bank-,  Financie-  en
Assurantiewezen).

This  press release is not an offer to sell or a solicitation of an offer to buy
any security. The Exchange Offer is being made solely by the offering memorandum
and  related  letter  of  transmittal  and  only  to  such  persons  and in such
jurisdictions as is permitted under applicable law.

Documents  relating to the Exchange Offer will only be distributed to holders of
Existing  Securities who complete and return  a letter of eligibility confirming
that  they are within the category of eligible investors for the Exchange Offer.
Holders  of Existing Securities who desire a  copy of the eligibility letter may
contact the Global Bondholder Service Corporation, the information agent for the
Exchange Offer, at +1-212 430-3774 and  +1-866-857-2200 (US Toll Free).


  » Delhaize Group

  Delhaize  Group  is  a  Belgian  international  food  retailer  present in six
countries  on  three  continents.  At  the  end  of the second quarter of 2010,
Delhaize  Group''s  sales  network  consisted  of 2 740 stores. In 2009, Delhaize
Group posted EUR 19.9 billion (USD 27.8 billion) in revenues and EUR 514 million
(USD  717 million) in  net profit  (Group share).  At the  end of 2009, Delhaize
Group employed approximately 138 000 people. Delhaize Group''s stock is listed on
Euronext Brussels (DELB) and the New York Stock Exchange (DEG).

  This  press release is  available in English,  French and Dutch.  You can also
find  it on the  website http://www.delhaizegroup.com. Questions  can be sent to
investor@delhaizegroup.com.



  » Contacts

  Geert Verellen:   + 32 2 412 83 62            Amy Shue (U.S. investors): +1
704 633 8250 (ext.2529)
Aurélie Bultynck: + 32 2 412 83 61

             CAUTIONARY NOTE CONCERNING FORWARD-LOOKING STATEMENTS


Statements  that are included or incorporated by reference in this press release
and  other written and oral statements made  from time to time by Delhaize Group
and its representatives, other than statements of historical fact, which address
activities,  events and developments that  Delhaize Group expects or anticipates
will or may occur in the future, including, without limitation, statements about
our  intention to exchange validly tendered Existing Securities for New Notes in
the  Exchange Offer, are "forward-looking statements"  within the meaning of the
Private  Securities Litigation Reform Act of  1995 that are subject to risks and
uncertainties.  These forward-looking statements generally  can be identified as
statements  that  include  phrases  such  as  "outlook", "expect", "anticipate",
"will",  "should" or other similar words or  phrases. There is no assurance that
Delhaize  Group  will  successfully  complete  the  Exchange  Offer as presently
intended. Actual outcomes and results may differ materially from those projected
depending  upon a variety of factors, including,  but not limited to, changes in
the  general economy  or the  markets of  Delhaize Group,  in consumer spending,
changes  in inflation  or currency  exchange rates  or changes in legislation or
regulation.  Additional risks and uncertainties  that could cause actual results
to  differ  materially  from  those  stated  or  implied by such forward-looking
statements are described in Delhaize Group''s offering memorandum and the related
letter  of transmittal  and its  Annual Report  on Form  20-F for the year ended
December  31, 2009 and other  periodic filings  made by  Delhaize Group with the
U.S.  Securities and  Exchange Commission,  which risk  factors are incorporated
herein   by  reference.  Delhaize  Group  disclaims  any  obligation  to  update
developments  of these risk factors or to  announce publicly any revision to any
of  the  forward-looking  statements  contained  in  this  release,  or  to make
corrections to reflect future events or developments.



[HUG#1443087]





Press release in pdf format: 
http://hugin.info/133961/R/1443087/387302.pdf




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